# Google Analytics 4

### 自訂定義 <a href="#google-analytics-4-customer-dimensions" id="google-analytics-4-customer-dimensions"></a>

選擇「受眾」點擊「自訂定義」，點擊「建立自訂維度」按鈕

<figure><img src="/files/d9AIJ93IM0rliFWIzcpv" alt=""><figcaption><p>Google Analytics 4 自訂定義</p></figcaption></figure>

### **新增 Instag 受眾「自訂維度」**

<figure><img src="/files/dzSv36bVQ88hkPluGtVs" alt=""><figcaption><p>Google Analytics 4 新增自訂維度</p></figcaption></figure>

* 維度名稱：能識別該受眾之名稱，建議「ITG\_受眾代號」為名稱
* 範圍：使用者
* 說明：說明受眾意義，顯示於 Google Analytics 4
* 使用者屬性：選擇 ITG 受眾代號 (若下拉尚未出現，可自行輸入受眾代號)

#### **建立 Instag 受眾完成**

<figure><img src="/files/chkxXydkXtIOfG1xtOvx" alt=""><figcaption><p>Google Analytics 4 新增自訂維度受眾</p></figcaption></figure>

***

### 目標對象 <a href="#google-analytics-4-audience" id="google-analytics-4-audience"></a>

選擇「受眾」點擊「目標對象」，再點擊「新增目標對象」按鈕

<figure><img src="/files/9vIUqkuhrsqGoQc6gfNY" alt=""><figcaption><p>Google Analytics 4 目標對象</p></figcaption></figure>

#### **建立自訂目標對象**

<figure><img src="/files/Q9RUlPk4Y3uivb1aP7DC" alt=""><figcaption><p>Google Analytics 建立自訂目標對象</p></figcaption></figure>

#### **搜尋「itg」名稱，選擇「自訂 ITG 受眾」**

<figure><img src="/files/lvzwHRelKIIw4u46LWoG" alt=""><figcaption><p>Google Analytics 4 目標對象 受眾</p></figcaption></figure>

#### **設置「篩選器」關注濃度「大於等於 0%」ITG 受眾**

<figure><img src="/files/9Eqkyx1VdKg13sOghDc4" alt=""><figcaption><p>Google Analytics 4 目標對象 設定篩選器條件</p></figcaption></figure>

#### **完成目標對象條件設置**

<figure><img src="/files/v6FVf3FHJEploRIkwxjq" alt=""><figcaption><p>Gogole Analytics 4 目標對象受眾設定</p></figcaption></figure>

* 目標對象名稱：顯示於 Google Analytics 4 名稱，建議「ITG\_受眾代號」方式
* 新增條件：選擇 Instag 受眾代號
* 新增篩選器：選擇「>=」以及輸入「0」（表示貼標受眾全部）

<figure><img src="/files/6sGbCXA0tiMAvr7CKkFj" alt=""><figcaption><p>Google Analytics 4 目標對象完成</p></figcaption></figure>

***

### 驗證 <a href="#verify-google-analytics-4-audience" id="verify-google-analytics-4-audience"></a>

<figure><img src="/files/ioi9VoCMsAMKRw43BxKS" alt=""><figcaption><p>Google Analytics 4 即時驗證目標對象</p></figcaption></figure>

於 GA 4「即時報表」將可看到目前訪客為 Instag 貼標受眾

#### 提醒

* 必須先完成 [基礎追蹤 (必要)](/doc/dao-ru-an-zhuang/ji-chu-zhui-zong-bi-yao.md)


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