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# Google AD Manager

目的：將受眾可用於站內廣告版位(Google Ad Manager)

### **鍵值(Key/Value) 程式碼**

選擇「整合」點擊「Google Ad Manager」進入

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FfQIWnn9Ec9yfkKD3kvai%2Fimage.png?alt=media&amp;token=53030243-35cd-4347-8206-eb4f2a971fae" alt=""><figcaption><p>Google Ad Manager Instag 鍵值</p></figcaption></figure>

在原 Google Ad Manager 程式碼裡，增加上述程式，

並放在 googletag.pubads().enableSingleRequest() 之前！

### 鍵值(Key/Value) 設置 <a href="#gam-keyvalue-setting" id="gam-keyvalue-setting"></a>

選擇「鍵值」點擊「新的鍵/值」進入建立

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FKQmTkAVvikmijFO5U4AV%2Fimage.png?alt=media&amp;token=eed7d14b-42c2-4c30-8a0c-efa2851610bc" alt=""><figcaption><p>GAM 新增鍵值</p></figcaption></figure>

**設定「受眾代號」整合**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FMn65JVpYWds2BH2CkIhi%2Fimage.png?alt=media&amp;token=ba168566-09ca-4822-9aff-d069e6e6b1a8" alt=""><figcaption></figcaption></figure>

依序建立以下四種濃度受眾

* itg\_segments\_0
* itg\_segments\_20
* itg\_segments\_50&#x20;
* itg\_segments\_80&#x20;

### 檢查鍵值(Key/Value) 是否有傳入受眾 <a href="#gam-keyvalue-check" id="gam-keyvalue-check"></a>

**使用 Google Publisher Console 調試控制台**

在目標網址網址最後加入「**?google\_console=1**」開啟控制台

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FI6c2sPjZ6nNllNrEp88k%2Fimage.png?alt=media&amp;token=8e05592d-5888-47d7-99e5-56f95bfe4b2d" alt=""><figcaption><p>GAM Instag 鍵值檢查</p></figcaption></figure>

點擊「**Open Targeting Info**」展開下方查看「網頁層級指定目標」，即可看到「鍵值」是否有帶入。若各個濃度「鍵值」資料有顯示「受眾代號」表示成功將受眾傳入 Google Ad Manager。

***

### 指定值(Value) 設置 <a href="#gam-keyvalue-setting" id="gam-keyvalue-setting"></a>

當完成各個濃度「鍵」(Key) 設置好後，可再新增「值」(Value)，讓 Google Ad Manager 報表、投放指定目標可以選擇。

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FVjI7P2joSIsTdPqrKKwU%2Fimage.png?alt=media&amp;token=0b20f1d0-64dc-4e36-a82d-4e2986ab12ec" alt=""><figcaption><p>新增指定值</p></figcaption></figure>

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FAcSkcVvU5LGrBFG2ICLp%2Fimage.png?alt=media&amp;token=eab9c8af-c5b6-40d0-abbd-d7e337f1e696" alt=""><figcaption><p>建立指定值</p></figcaption></figure>

於「指定值」欄位輸入「Instag 受眾代號」即可。

#### 受眾代號

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FSXRtEJLWGsc4DMsbkyGQ%2Fimage.png?alt=media&amp;token=c9964e9d-ddb5-422c-956d-a787740022f2" alt=""><figcaption><p>受眾代號位置</p></figcaption></figure>

#### 延伸閱讀

* [如何在 Google Ads 廣告投放使用 Instag 受眾？](/doc/ying-yong-qing-jing/guang-gao-tou-fang/ru-he-zai-google-ads-guang-gao-tou-fang-shi-yong-instag-shou-zhong.md)
* [如何知道站內廣告成效與 Instag 受眾關係？](/doc/ying-yong-qing-jing/guang-gao-tou-fang/ru-he-zhi-dao-zhan-nei-guang-gao-cheng-xiao-yu-instag-shou-zhong-guan-xi.md)