# Google Analytics 4

### 自訂定義 <a href="#google-analytics-4-customer-dimensions" id="google-analytics-4-customer-dimensions"></a>

選擇「受眾」點擊「自訂定義」，點擊「建立自訂維度」按鈕

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FhlqyRUr8vxvkYR40gGMI%2Fimage.png?alt=media&#x26;token=ca55e3b4-59d2-4341-8bcc-ee4dce67b8c6" alt=""><figcaption><p>Google Analytics 4 自訂定義</p></figcaption></figure>

### **新增 Instag 受眾「自訂維度」**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FEi22py4Q9TeEEKjfLdEe%2Fimage.png?alt=media&#x26;token=4e10ffad-2f65-4d0f-bcaa-92760ca585c0" alt=""><figcaption><p>Google Analytics 4 新增自訂維度</p></figcaption></figure>

* 維度名稱：能識別該受眾之名稱，建議「ITG\_受眾代號」為名稱
* 範圍：使用者
* 說明：說明受眾意義，顯示於 Google Analytics 4
* 使用者屬性：選擇 ITG 受眾代號 (若下拉尚未出現，可自行輸入受眾代號)

#### **建立 Instag 受眾完成**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FlqgDXlJnSO5yH6PuMCy7%2Fimage.png?alt=media&#x26;token=31949066-a36c-4fa3-8373-31ffe02de6a6" alt=""><figcaption><p>Google Analytics 4 新增自訂維度受眾</p></figcaption></figure>

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### 目標對象 <a href="#google-analytics-4-audience" id="google-analytics-4-audience"></a>

選擇「受眾」點擊「目標對象」，再點擊「新增目標對象」按鈕

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FaX5XgTyEGWQYokdjeV04%2Fimage.png?alt=media&#x26;token=0b04cd5c-16e1-4cd6-8f97-32f20cb52a32" alt=""><figcaption><p>Google Analytics 4 目標對象</p></figcaption></figure>

#### **建立自訂目標對象**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FFiptCOYV7jo250j2oqYp%2Fimage.png?alt=media&#x26;token=342bd85c-358c-4e29-ace3-8dc1d4420b05" alt=""><figcaption><p>Google Analytics 建立自訂目標對象</p></figcaption></figure>

#### **搜尋「itg」名稱，選擇「自訂 ITG 受眾」**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FZ46W7gDRdWVOlttdNN6e%2Fimage.png?alt=media&#x26;token=53ab262f-6333-4212-b6aa-a0e75bd8671f" alt=""><figcaption><p>Google Analytics 4 目標對象 受眾</p></figcaption></figure>

#### **設置「篩選器」關注濃度「大於等於 0%」ITG 受眾**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FumOFzV1OAnK1MlDCbax6%2Fimage.png?alt=media&#x26;token=231bef59-d9aa-40b7-8497-3331b37dff2a" alt=""><figcaption><p>Google Analytics 4 目標對象 設定篩選器條件</p></figcaption></figure>

#### **完成目標對象條件設置**

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FNOcCqPGN183bnHxDO0Wc%2Fimage.png?alt=media&#x26;token=5adda684-1d4c-483b-8440-fa518576bb66" alt=""><figcaption><p>Gogole Analytics 4 目標對象受眾設定</p></figcaption></figure>

* 目標對象名稱：顯示於 Google Analytics 4 名稱，建議「ITG\_受眾代號」方式
* 新增條件：選擇 Instag 受眾代號
* 新增篩選器：選擇「>=」以及輸入「0」（表示貼標受眾全部）

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2Fjssh5WiPR4TtpvXT4Tzr%2Fimage.png?alt=media&#x26;token=11dbb19c-2a6e-45cf-bd03-52d1f7047385" alt=""><figcaption><p>Google Analytics 4 目標對象完成</p></figcaption></figure>

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### 驗證 <a href="#verify-google-analytics-4-audience" id="verify-google-analytics-4-audience"></a>

<figure><img src="https://2075385674-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FA8vmX591TX7ccV7n1Qcw%2Fuploads%2FXQsJLJSiihfbs4bQSLsB%2Fimage.png?alt=media&#x26;token=9f59136a-880a-4855-97a4-a85198d63486" alt=""><figcaption><p>Google Analytics 4 即時驗證目標對象</p></figcaption></figure>

於 GA 4「即時報表」將可看到目前訪客為 Instag 貼標受眾

#### 提醒

* 必須先完成 [ji-chu-zhui-zong-bi-yao](https://instag.gitbook.io/doc/google-tag-manager-an-zhuang-jian-yi/ji-chu-zhui-zong-bi-yao "mention")
